Pay Per Lead for Residential Solar.

Qualified decision-makers delivered in 14 days. No retainer. No lock-in.

Excellent Rated 4.3/5 on Trustpilot
14-21
days
First qualified leads
20-27%
close rate
What clients convert
90%+
intent rate
Ready to buy
500K+
leads
Delivered at scale
How We Work

Simple process. You close.

Target defined
1
ICP & Setup

We map exactly who to target.

You tell us who buys from you. We identify the companies, titles, and decision-makers worth reaching and lock in the criteria before anything goes live.

System live in days
2
Infrastructure

We build and run the outreach.

Email, ads, LinkedIn. Every domain, inbox, and campaign configured and running. You prepay for a batch of leads. We handle everything else.

Decision-makers reply
3
Lead Generation

Your buyers start responding.

All channels run simultaneously. Email, paid ads, LinkedIn. More touchpoints, more replies. Your name shows up wherever your buyer is.

Verified. Delivered.
4
Delivery

Verified leads land with you.

Every lead passes 14 checks before you see it. Decision-maker confirmed. Interest in writing. 100% exclusive. If it does not pass, you never see it.

Qualification Standard

Every lead passes 14 points before delivery.

If a lead does not meet the standard, it gets replaced at no cost.

  1. Confirmed interest in residential solar
  2. System scope up to 15kW
  3. Homeowner status verified
  4. Budget confirmed (cash, finance, or PPA)
  5. Decision timeline under 60 days
  6. Credit range self reported as 650+
  7. Geographic territory match confirmed
  8. Roof age and condition verified
  9. No existing solar on property
  10. Monthly power bill $150+ confirmed
  11. Not under contract with another installer
  12. Verified phone number and email
  13. Responded to outreach within 7 days
  14. Exclusive to one installer per territory
The Math

What a starter batch returns on residential solar.

Twenty leads minimum. Plug in your close rate and install size and the floor shows up fast.

Starter Batch

20 leads

Min 20 lead prepay

Cost Per Lead

$105 to $225

Exclusive, residential solar

Close Rate

25%

Industry benchmark

Avg Deal Size

$25K

8kW install

Batch Return

$125K+

20 leads at 25% close

Swap your numbers on the call. If a batch does not pay back at your close rate, we will say so on the call and you keep your money.

Client Reviews

What clients say after working with us.

Excellent   4.3 out of 5
Verified client

"140+ qualified leads in 12 months. We closed over 20% of them. The ROI made it a no-brainer to keep reordering. Straightforward process, no fluff."

DL
David Lawson
Partner, MNP Advisory
Financial Services
Verified client

"Leads started coming in within three weeks. Every single one matched our ICP. We went from zero to a full calendar faster than we could have hired internally."

JW
James Whitfield
Managing Director, MedTEC Group
Healthcare
Verified client

"Every lead was a genuine decision-maker who wanted to talk. Not a single junk contact in the batch. The quality is what separates them from everyone else."

PM
Priya Mehta
Head of BD, Pacific Energy
Commercial Solar

Book a call. We'll run the numbers.

Your deal size, your close rate, your target market. We'll tell you exactly what a batch of leads returns and whether it makes sense to move forward.

Real Replies

What prospects have written back.

Live inbound from our campaigns, unedited except where we redacted personal contact info.

JC

John Carr

Warehouse Owner — Manassas, VA

INTERESTED

Our warehouse is out in Manassas VA, been running it for about 12 years now. I own the building and yeah any decisions about upgrades and that sort of thing go through me. Our bill sitting somewhere between 8 or 9 thousand so its something I want to get on top of. Roofs large say around 1800 square feet nothing blocking it that I know of. No solar on there at the moment never looked into it before you guys reached out. Haven't spoken to anyone else about it either. Finance works for me if the numbers make sense though I'm not against just paying for it outright and whats the lock in agreement? Business runs 6 days a week so yeah its very much active we're getting our trucks in and out. Would be good to have something sorted before end of year if possible to move on it sooner rather than later. Thanks John

  • Property Owner
  • $8-9K Monthly Bill
  • No Competing Quotes
  • 1800 sq ft Roof
  • Capex or PPA Open
  • Wants to Move This Year
J

Jeremy

Hospitality Group Owner — Multiple Venues

INTERESTED

Nick which location are you asking about. We own a number of venues in the group.

Trinity Hotel, Cambridge Hotel, Tote & Furnace, Empire Hotel, Turks Bar & Rose & Thistle.

I am not sure which ones may be suitable but yes we are very interested in solar.

  • Owns 6 Venues
  • Multi-Property Opportunity
  • Confirmed Interest
  • Hotels & Hospitality
  • Portfolio Deal Potential
JW

Jed Waddell

Property Owner — Eastern Washington

INTERESTED

We had an option agreement that expired 2025. The property is in Eastern Washington with over 500 acres suitable for solar. Transmission lines and substation are present. The neighbor is installing panels now. We have cold storage and deep wells, so our power requirements are significant.

Let's talk tomorrow at 4:30.

  • 500+ Acres
  • Grid Infrastructure Present
  • High Power Demand
  • Utility-Scale Potential
  • Neighbor Already Installing
  • Booked Call Directly
Resources

See the proof.

Two PDFs that cover most of what prospects ask before booking a call. The strategy deck explains how we generate demand in a post AI search world. The replies document shows real enterprise inbound from our outbound campaigns, redacted for privacy. Click either card to open.

Questions we get asked.

First qualified leads in 16 days. Most agencies take 90 days. We move faster because we deploy a system that's already built and tested.

You pay per qualified lead. No salaries, no tools, no management. An in-house team costs $217K+ per year and takes months to produce anything. We deliver leads in weeks. You only pay for what you get.

Yes. Every lead is 100% exclusive. We never send the same contact to two clients. You pay per lead delivered. No retainer. No long-term contract. Pricing depends on who you're targeting, the market, and batch size. Book a call and we'll walk through the numbers.

We work out your cost to acquire a customer and price each lead based on your unit economics. Minimum order is 10 leads. Book a call and we'll run the numbers for your market before you commit to anything.

Book a call. We'll run the numbers.

Your deal size, your close rate, your target market. We'll tell you exactly what a batch of leads returns and whether it makes sense to move forward.