Industries

Revenue infrastructure for commercial construction.

Deal generation for mid-market subcontractors, commercial builders, and construction service providers pursuing general contractor relationships, developer partnerships, and institutional facility contracts.

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The Challenge

Relationship-Dependent Procurement

Commercial construction contracts are awarded through established relationships between GCs, developers, and subcontractors. Breaking into new markets without existing relationships requires infrastructure that builds credibility and trust at scale.

Project Pipeline Visibility

Identifying the right projects before they go to bid requires data infrastructure that tracks planning approvals, permit filings, and developer activity across your target markets.

Regional Market Dynamics

Construction procurement varies significantly by region. Labour markets, union requirements, permitting processes, and GC preferences all differ. Your outbound must reflect local market understanding.

How GreyOps Operates In This Sector

GreyOps construction engagements are built around project pipeline intelligence and relationship infrastructure. We deploy enrichment systems that track commercial development activity, permit filings, and GC project portfolios to identify opportunities before they reach competitive bid.

Our campaign architecture for construction operates at the relationship level. We engage project managers, estimators, and procurement contacts at general contractors and developers with messaging that demonstrates market knowledge and project-specific relevance.

Construction & Real Estate $23.5M

Generated $23.5M in commercial construction contracts for a mid-market subcontractor entering the US market with no prior presence or relationships. New market entry with zero US infrastructure. We built the complete outbound engine: ICP mapping across commercial construction verticals, 200+ inbox rotation, AI-enriched prospect targeting, and multi-touch sequences into general contractors and developers.

Build construction sector pipeline.