Targeted facility managers and operations directors at
commercial sites with a minimum power consumption justifying a
30kW+ system. Decision-maker verified, meeting confirmed before
lead was counted.
Targeting criteria were built around minimum site load,
ownership structure (owner-occupied vs. triple-net lease), and
state-level incentive eligibility. Leads that didn't match got
cut before delivery.
"14 qualified commercial project conversations in the first 45
days. Three went to proposal in month one. This is the first
outbound channel we've run that produced real pipeline, not list
volume."
Director of Business Development, Commercial Solar EPC